Married to a Title
It's a common practice for your publisher to tell you that you can't keep your title. This has happened to me three times out of twenty or so books, so I do pretty well, which is a good thing. Example? DOUBLE DOWN was originally called Quarterback Squeeze, but that made marketing nervous--women won't read about football. So then I wanted to name it Squeeze Play, but the marketing guys said women won't get the football reference. So I went with another aspect of my gambling addict's problem and did a casino reference and a book title was born--but NOT the one I originally married.
Spanish Disco . . . . I married that title but hard. That was one I was never going to let go of. Maybe because it was my first book. About halfway through, I wondered if I should let the tango be central to the book. I started panicking. The tango is a more intimate dance. It would have fit with the characters in some ways. But DISCO was funnier. So I kept disco and now I can't imagine if I have screwed it all up by changing the ttitle and theme.
Do They Wear High Heels in Heaven? It was originally, in my head, called Dancing Naked with Angels. I can see why the folks in marketing would panic. I would be offending the sensibilities of angel lovers everywhere.
Mafia Chic. LOVE that title. Married it. Refused to let go--but never had to. Everyone liked it. And now, hopefully, it will be on TV.
Once you sign a contract, you have to give a little. Bend. You get an editor and marketing folks. You get cover samples that may or may not be your vision. So I understand when writers have to give up a title, but I am so grateful that I have not had to.
Because once I marry one of those suckers, I hate quickie divorces. The title affects everything about the book in my mind. In fact, I could NOT start a book called UNTITLED. I can't. I have to KNOW what the hell I am going to call it before I even type the first word. And I NEVER change my mind throughout.
How about you? Married to a title? Can't give it up? Change your title as you go along? Start with UNTITLED? Share away, blog friends . . .


