Never Underestimate a Few Words
Home again.
Eye? Purple with shades of black. Head? Persistent headache. But . . . knee? THIS is now my number-one issue (with the obvious exception that I am still allergic to something that has the ability to put me into anaphylactic shock but I don't know what it is . . . ). The hospital didn't undress me . . . neither did the ambulance. So I didn't realize my knee was smashed. And when I was checking out of the hospital, I THEN became acutely aware I must have landed on my knee while tumbling to the pavement. It was scraped and red. A little swollen. Now it is spongy and has the consistency of pudding on the sides. Knees aren't supposed to be pudding-like. And don't ya LOVE that I'm a writer and came up with that????? LOL! We'll see what my doctor says. Perhaps I have a whole new diagnosis. Pudding Knee.
So home to massive piles of laundry and dog hair (no one here to vacuum up after my beasts this week). And back to the blog and deadlines and writing and life.
So, my editor meeting was a smashing success. And now that I've had a day or two to think about it, he at one point looked at me and said . . . "Marketing is all a part of it nowadays." As if we're all not aware, right? Every author scrambling for promo. And then . . . importantly: "Never underestimate the power of being able to pitch your book in a sentence."
You see, Magickeepers is about a rogue clan of Russian magicians who emigrate to the U.S. after the fall of the Romanovs and hide their identities by working as illusionists in Las Vegas. Magic is real in my book . . . and only by blending into show business can they keep their heir apparent safe. But yeah, in a sentence? I can do it. Is it three books, a thousand pages total at least? Yeah. But one sentence. Why so important? Because your pitch doesn't stop when you sell. There are independent bookstores and the chains and marketing and PR and press and . . . librarians and eventually, for this book, KIDS . . . and not everyone is going to give you an hour to share your vision. While I would love to have lunch with every independent bookstore owner in the U.S., I can't. So I need a sentence. I need to shorthand.
I've said before that I know, sometimes, when a writer is in trouble (in terms of trying to make a sale) when telling what his or her book is about requires a ten-minute backstory.
A few words. A sentence. It can be important.
Oh . . . and one more thing? One tiny detail? The sentence has to be unique. You have to get attention with it.
So . . . in your wip, have you nailed it yet?
Do share!
Eye? Purple with shades of black. Head? Persistent headache. But . . . knee? THIS is now my number-one issue (with the obvious exception that I am still allergic to something that has the ability to put me into anaphylactic shock but I don't know what it is . . . ). The hospital didn't undress me . . . neither did the ambulance. So I didn't realize my knee was smashed. And when I was checking out of the hospital, I THEN became acutely aware I must have landed on my knee while tumbling to the pavement. It was scraped and red. A little swollen. Now it is spongy and has the consistency of pudding on the sides. Knees aren't supposed to be pudding-like. And don't ya LOVE that I'm a writer and came up with that????? LOL! We'll see what my doctor says. Perhaps I have a whole new diagnosis. Pudding Knee.
So home to massive piles of laundry and dog hair (no one here to vacuum up after my beasts this week). And back to the blog and deadlines and writing and life.
So, my editor meeting was a smashing success. And now that I've had a day or two to think about it, he at one point looked at me and said . . . "Marketing is all a part of it nowadays." As if we're all not aware, right? Every author scrambling for promo. And then . . . importantly: "Never underestimate the power of being able to pitch your book in a sentence."
You see, Magickeepers is about a rogue clan of Russian magicians who emigrate to the U.S. after the fall of the Romanovs and hide their identities by working as illusionists in Las Vegas. Magic is real in my book . . . and only by blending into show business can they keep their heir apparent safe. But yeah, in a sentence? I can do it. Is it three books, a thousand pages total at least? Yeah. But one sentence. Why so important? Because your pitch doesn't stop when you sell. There are independent bookstores and the chains and marketing and PR and press and . . . librarians and eventually, for this book, KIDS . . . and not everyone is going to give you an hour to share your vision. While I would love to have lunch with every independent bookstore owner in the U.S., I can't. So I need a sentence. I need to shorthand.
I've said before that I know, sometimes, when a writer is in trouble (in terms of trying to make a sale) when telling what his or her book is about requires a ten-minute backstory.
A few words. A sentence. It can be important.
Oh . . . and one more thing? One tiny detail? The sentence has to be unique. You have to get attention with it.
So . . . in your wip, have you nailed it yet?
Do share!
Labels: pitches


29 Comments:
Erica,
Pudding knee. I wish a little whipped cream on top was all your knee needed to feel better!
A one-liner. I've been trying it for ages! Not easy. (OK, it's two sentences, like I said, I'm working on it!!)
Would love any thoughts or suggestions!
Every Other Weekend is the story of Tracy Weber, a newly divorced mom in a very married suburb who embarks on dating adventures and settles into her single mom groove just in time to have the rug pulled out from under her...again. Though Tracy loses it all twice, she ends up with more than she ever thought possible.
I recently decided that the one sentence pitch (15 words or less) has to be my first step when pursuing an idea. Once I have a good one, I'll write a bit to see where it takes me, and then I try to write a (5 sentence paragraph) back cover blurb. I now realiize that this is how I outline without killing my desire to write the story.
Anyhoo, if I can't make that one sentence work, how will I make 60-100k words work as a novel?
P.S.
I'm praying for you and your guardian angel.
Oh, Erica. I so feel for you. Your poor knee...and the headache...and the not knowing what your allergic to! I'm sending you healing thoughts and more hugs.
As for the one sentence: That's the next thing on my list. I've been so involved in the "big picture" of creating and building the world of this trilogy I'm working on...It's going to take some thinking to be able to summarize it into one unique sentence, as you mentioned. I have some one-liners that I'm less than thrilled with, so it'll take a little more work.
Get better soon!!
This is the tag line for my WIP-
Gift With Purchase… A romantic-comedy because life is like that shade of lipstick in that free Gift With Purchase, you don’t always have a choice.
This is the tag line for my finished MS-
Hairassment … An outrageous romantic-suspense novel of great music, entertaining friends, steamy sex and nothing but good hair days.
I have to thank you. I came upon your blog when you were guest blogging at Plot Monkeys. You gave GREAT advice on how to write a synopsis. I took it and since then I have become a PRO with RWA and a finalist in the Winter Rose contest. My query is stronger and has garnered some promising interest, although I am as yet still without representation and a book contract but... I have come a long way in a very short time. So, thank you.
I'm glad you made it home, though I'm so sorry about your knee and other lingering health issues, and also about all the work awaiting you--especially the housework.
As for summing up an entire plot in one sentence, I'm impressed that you can do so, and for a trilogy no less! I tend to be wordy, so I can't sum up the copy on a cat food ad, let alone an entire book--especially if it's mine. Guess it's something I'll have to practice.
Hi Amy:
I love that title . . . and my only suggestion would be not to waste words on a cliche . . . what is the "rug pulled out from under her"--maybe you can define that in a few words and give us that much more of the concept. But as is, I would definitely pick it up if I saw that tag on a back cover.
:-)
E
Hi Heather:
I am similar . . . I seem to know the "pitch" before I have even started to write. Maybe because I think in marketing terms.
E
P.S. I am checking out spring Vera bags. LOL!
Hi Michele:
That's some of it for sure. The "oh yeah, it has to be unique." I know some writers who can summarize it, but I don't have a strong sense that it's "different" (and yet I know their books ARE . . . because I've read them . . . so it's a matter of playing up the "what's different").
E
Beth:
That is an awesome title (as someone who just bought a lipstick and got the Gift With Purchase--but hate the Gift With Purchase color!).
And I am so glad you got something out of my Plot Monkeys blog!! Good for you on going PRO!!!!! Congrats!
E
caryn:
LOL! Love the cat food line. Somehow with your sense of humor, I bet you can do it!
e
Oh, another good one! (Post, that is.) I was memorizing "Loving the Synopsis" last night. My new bible.
Pudding knee? OUCH! Welcome home. I hope they find out what you're allergic to safely.
A one-liner. I haven't. Not yet. My title seems to be keeping me focused, but I'm working on a one-liner as I go.
Incidentally, I have to write my own blurbs. (I do it badly.) But I write it as wordy as I want, then I pick out the most exciting bits and just keep those. Usually it takes me six or so tries to get from two BIG paragraphs to three sentences or so. I just keep taking words out, LOL.
Hi Spy:
My main editor at RDI/MIRA lets me take a crack at my back cover copy. I usually have a pretty good idea of what my one-liners are. :-)
E
Sorry about your knee, Erica, but so glad you're home. Having you in N.Y. injured was way too exciting for me. :) Let us know what your doc says.
I really need to work on cutting my blurb down to a one liner, and it's on my list of must-do. So important to be able to tell people, in a line or two, what's inside that cover. Must work on that!
Hmmm, just read my comment. Way too exciting, as in NERVOUS WRECK!
Please let us know what your pudding knee actually is. It sounds mushy.
I am on the last chapter of my current ms and then comes the pitching to agents so a one-liner will be in my near future. Once I've got it nailed, I'll let you know what it is. Meanwhile I'll enjoy reading everyone else's.
I recently decided that the one sentence pitch (15 words or less) has to be my first step when pursuing an idea.
Yes with a capital Y! (My "yes" already had a capital Y because it appeared at the beginning of the sentence, but what the hell.)
I will never again start a project without having a tagline. It's the first step, not the last. Imagine launching a business without being able to say what it's about in advance:
I'm going to manufacture high precision ball bearings."
"I'm going to sell Beany Babies door-to-door."
"I'm opening a clinic to treat Pudding Knee."
How well would your business do if you couldn't summarize its purpose in one concise sentence? In my opinion (and hard won experience) the same applies to a novel.
(I know the business analogy isn't the greatest, but I had to get "pudding knee" in there somehow.)
This post has been removed by the author.
Pudding knee? Ewwww. Sounds painful and distressing. The doc will probably be able to tell you exactly what happened to your knee and what you need to do to recuperate. Hopefully, it won't include dog hair removal and laundry.
The pitch. It's so important. And it's always been so difficult for me. Then I read a post of yours last year about query letters (I think). Anyway, you mentioned that your agent always comes up with a tagline for your manuscripts when pitching to editors. It made me really think about my current WIP. And I came up with a tag line that I really like and I think embodies the essence of the story.
Power. Prophecy. Corruption.
Everything hangs in the balance.
I keep that in mind when I'm working on my WIP because it is the essence of the story. Also once I had that tagline, part of the main character's growth became very clear to me. So, thank you for that post.
Now, get to the doc and figure out what to do about the mushy knee and what the hell you're allergic to!
Twenty years after crawling from the fiery wreckage of a chartered jet and witnessing his wife and daughter perish, a blues guitarist turned private eye makes a horrifying discovery: the crash was not an accident.
(Thanks to Mark Terry for some key inspiration)
ladonna:
Start with the purity of the tory--don't worry about plot yet--what's at its heart?
E
stephen:
Yes!! With that capital Y.
:-)
E
Liz:
Having read a bit of your book . . . I think it's marvelous!
E
Jude:
That sounds really good!
:-)
E
Thanks, Erica!
Erica, I hope your pudding knee is more bone and cartilege today.
I don't have a one-sentence pitch for the book I'm sending out now, but instead of an "Indiana Jones meets Jane Austin" type line, I say "Heart Wishes is a Midwestern version of a Sountern women's fiction."
I love Jude's line. Makes me want to read it.
Ouch! Erica, your knee looks so painful! Hope it heals soon.
I recently conquered (I believe) the one liner for my soon-to-be-released novel, doing so out of necessity. A local newspaper did a piece on me, and ever since, people have approached asking what the book is about. After tiring of sweaty palms and the feeling of my pants around my ankles, I quickly boiled 140k words down to this: "A story of love, letting go, and a seven-year-old's gift that unites the present with the past."
I've had help with hooks, thanks to pal Edie Ramer. She taught me how to beat my story into a short blurb. She's so awesome!
Hi Kath:
I know . . . nothing worse (for me) than someone asking me, randomly at a cocktail party, "What do you write?" It's like trying to summarize my entire life in a sound bite.
E
Erica,
You're so generous with your comments I'm going to overstep a bit (I try not to, usually) and ask you to take a look at another "few words." I'm going to my first writers' conference in 2 weeks (a bit nervous) -- and although I'm not pitching -- I want to be able to accurately describe my book should anyone ask. Heck, even if no one asks, perhaps I'll tell who ever will listen! It's a local RWA Chapter conference (Chicago Spring Fling)...and while my book would probably not qualify as a romance, it is definitely something between chick lit and women's fiction.
Thanks for your time.
Every Other Weekend is about Tracy Weber, a newly divorced mom in a very married suburb who systematically builds a new life outside her picket fence while still driving carpool. Just when Tracy is firmly in her single mom groove, a twist of fate has Tracy scrambling to find her footing in a world she never imagined.
Tracy loses it all twice -- but ends up with more than she ever thought possible.
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